Analysing existing products

Analysing Documentaries

The Future of Fashion with Alexa Chung


I watched the first episode of a Vogue docuseries titled 'The Future of Fashion with Alexa Chung' to help me gain perspective into how a fashion documentary should be constructed and give me ideas I can put into use when creating my own documentary. This was a short documentary and was 11 minutes long, which I found helpful due to the fact my own documentary will be about the same time frame. I found that the first minute of the documentary was shots of the filmmaker and a voiceover behind a montage of videos relating to the subject of the documentary, giving the viewer an insight to what they are about to watch. Followed by this, the documentary title was displayed in a large font accompanied by the same montage of fashion billboards setting the theme of the video. There were many shots of the filmmaker talking directly to the camera which leads me to believe that this documentary was created in a participatory style due to the fact there is a clear relationship between the filmmaker and the audience, she is constantly talking directly to the viewers and asking questions while expressing her own opinions on the subjects. I also believe this documentary is partly made in the reflexive style as we follow the filmmaker on her journey to meeting the person she was interviewing, all the way through to the rest of the interview process. This same process was repeated later in the documentary as we see her go on through the design process of one of the brands she was interviewing   

Comments

Post a Comment

Popular posts from this blog

Regional Identity survey results

Image
 Regional identity survey As part of my research into the audience for this project, I chose to construct a survey monkey that I shared around my social medias so that I could get a wide range of different people to participate in completing it. The questions that appeared on the survey were fashion related to see what things people would be interested in seeing in my documentary whilst also making sure that the target audience would be interested in the content I will be providing. The first question that I asked was 'How old are you?'. I asked this question so I could get an idea of whether the people responding were part of the target audience age. I found that the 17 people who answered this question were all in the target audience age range. 47.06% of people were in the 16-17 age bracket with 29.41% of people aged 18, 17.65% aged 19 and 5.88% aged 20. Through this I found that the majority of people partaking in my survey were aged between 16 and 17. he second question tha
Read more

Audience Profile

 Audience Profile Fashion in the North East documentary My key audience is between the ages of 16 - 20 years old. They have a key interest in fashion. They are interested in consuming fashion related media on youtube etc. They have an interest in the history of fashion. They are interested in seeing how fashion has evolved over time in the North East. They have an interest in local fashion brands in the North East. They have an interest in local fashion designers working in or from the North East.
Read more